$20 to $50

For cat lovers who need a cuddle (but might be allergic to the real thing), bring home Alba. She is a 15" snuggly cat in a stretched out pose with ...

This soft baby doll plush is a paw-somely beloved gift for winter newborns! An innovative spin on soft dolls, this snuggly 12" friend comes swaddle...

If you build it, they will come! Starting with free play, early learners build a unique game board using the colorful roadway and construction site...

For fast-stacking, nerve-racking, block-building fun to get your family's adrenaline racing, you need BUILDZI! The goal is to be the first to prope...

Imaginations soar in the pretend play world of Calico Critters. Get started or expand your collection with a family of four soft, flocked, poseable...

New siblings learn caretaking skills with essential baby doll accessories! We love this high-quality set because it inspires hours of social and em...

You're invited to Curious Kingdom, the build-it-yourself playset where imagination and fun abound! POP out the pieces (it's fun!), BUILD the toys (...

Dig up multisensory learning for the new baby in your life with this a-roar-able dino-themed plush cube that's covered in engaging surprises. Devel...

Amaze curious babies and teach clever toddlers with a light up piano that grows with them through different stages of development. As they press th...

Challenge your opponent to a fast paced game of air hockey! In this convenient tabletop version of the classic arcade game, electronic air flow kee...

Take marble runs to new heights with the Gecko Run Marble Run Starter Set from Thames & Kosmos! Unlike traditional marble runs, this innovative...

Whimsical, elegant, magical: an iridescent dress for holiday parties and winter pretend play adventures. This dreamy outfit has a glittery sequin t...

Dazzling, delightful, bold: a sequined statement piece designed to spark joy and encourage creative expression through fashion. Perfect for kids wh...

Give the gift of a hug this holiday season with the classic comfort of a cuddly-wuddly teddy bear. Snuffles sits at a sweet 10" with a slightly und...

Get your kids off the couch and into the game with this padded over-the-door basketball set! It’s the perfect way to encourage fitness and keep the...

Host a painting party with friends! This kit is like Bob Ross in a box: aspiring painters gain confidence as they follow the clear instruction book...

Future engineers design and build a chain reactions machine using LEGO technic bricks! They'll play, learn, and wow as they construct 20 different ...

What is it about mini things that makes us talk all high-pitched and goofy? Whatever the reason, tweens and teens will squeal over this adorable ki...

Play out high-speed action by building the ultimate supercar of the 1980s! Perfect for car-loving tweens, teens, and adults, this 318-piece build f...

Discover a mesmerizing blend of creativity and technology! Rotate the sand art circle to create flowing valleys, mountains, and dunes. Lit by the L...

With this fun developmental toy, even young kids can enjoy spinning tops! Toddlers place 3 different colorful tops into the matching wells and push...

One sushi tray chunky puzzle, coming right up! Delight new parents and foodie babies in training with this adorably illustrated wooden puzzle. Desi...

MY FIRST EXPLORERS

Help outdoor play reach new heights - maybe even the exosphere?! - with this 100% kid-powered Stomp Rocket. Kids have a blast (pun intended) as the...