9-10 years

Bashful Rosa Bunny is sorbet-soft in bonny berry fur. This chunky-paw charmer has a little touch of magic with a sparkly nose and the floofiest bob...

Discover a mesmerizing blend of creativity and technology! Rotate the sand art circle to create flowing valleys, mountains, and dunes. Lit by the L...

Macaroni the Doodle Dog stuffed animal would rather have a carefree afternoon than lead a prim, dignified life! A lovable goof, this mixed breed pl...

Parrot lovers will caw over this handsomely colored Scarlet Macaw puppet. Easier to teach than the real thing, his vocabulary can be polite or as b...

Visit an enchanted,magical land with this beautiful floor puzzle. With 200 pieces which glow when the lights are turned out! Includes 10 cards with...

When you need answers fast, you can rely on magic fortune friends! These fist-sized smiley face fidgets have a gel stuffing that creates a tactile ...

Magic Fortune Friends are back with a purrfect kitty to bring magic and karma to your collection of plush squish waterball toys. Featuring an adora...

Magic Fortune Friends are back with all new designs to bring magic to your collection of plush squish toys. Now featuring Top Trenzes Magic Mushroo...

When you need answers fast, you can rely on magic fortune friends! These fist-sized plush bears in hot cocoa cups have a gel stuffing that creates ...

Help shy children build confidence and public speaking skills through the power of magic! Perfect for any budding magician, this set includes 35 im...

Its compressed graphite tip equals 100 regular pencils, so you can keep on writing, and writing, and writing, and writing, and writing, and writing...

Sorry number 2 pencils, new writing royalty has arrived! 3 things we love about this magic pencil: it lasts forever (seriously it's like 100 pencil...

Help shy kiddos build confidence and public speaking skills through the power of magic! Perfect for budding magicians, this set includes 150 impres...

Journey into ice-covered waters with the Magna-Tiles® Arctic Animals 25-Piece Set. Young explorers can follow the footprints of penguins and polar ...

Imaginations run wild in the Magna-Tile universe, where creativity reigns. Colorful, translucent shapes with magnetic edges offer limitless creativ...

Invite kids into a super-sized world of construction fun! Kiddos build soaring structures from extra large magnetic tiles using the working dump tr...

Imagination rules in the Magna-tiles kingdom! Creative kiddos explore fairy tale adventures as they click together sparkly magnetic tiles to build ...

Volcanic explosions, molten lava, and ferocious dinosaurs are bursting onto the scene! This Dino World set features four oversized, fully-magnetic ...

Stomp, chomp, roar, and soar! Get ready for endless hours of screen-free fun and oversized play potential with these large magnetic dinosaurs. Uniq...

The rooster is crowing! It’s time to join us down on the farm as we bring imaginative play to life with the new Farm Animals set, part of the Magna...

Tons of brain teaser puzzle combinations, all in one seven-color cube. Have a blast creating shapes or attempting to get all of a single color on o...

This wonderful magnetic darts game is unique in its concept and design.The magnetic canvas can be hung up in 2 different ways. The darts are made o...

Thinking Putty is one of our top putty picks - there are so many ways to play! This caribbean blue magnetic putty shifts color in the light. Use th...