9-10 years

Looking for a unique addition to your fairytale stables? After hours of make believe in fantasy worlds, cuddle up with Anita the Rainbow Unicorn. H...

Aspiring architects and future interior designers practice their skills with this introduction to architecture. The detailed guidebook empowers cre...

A little birdie told us you need more kid fitness activities, so we've brought you: Battlebird! From outdoor sport expert Waboba comes a dueling tw...

Tired of complex, hard-to-learn family party games? Here's your Blank Slate: a game you can learn in under 5 minutes... with the added benefit of d...

High energy kids will have a blast (pun intended) stomping on this pad and launching foam-tipped rockets into the sky. It's a great way for them to...

Deliver hours of pretend play with a realistic 6-wheel UPS truck! In perfectly branded colors, this 23" x 7" x 10.5" truck features functional door...

Help your creative kids relax with calming doodles and decorations in this "reverse" coloring book. It's a satisfying mindfulness practice that's l...

Blast the music and turn off the lights... here comes the coolest bubble machine you've ever seen! This all-terrain 4x4 RC car can move 360 degrees...

Here's a fresh find for fidgety kids that's squishy and squeezy! These fist-sized friends have a sensory-satisfying bubble stuffing that creates a ...

For fast-stacking, nerve-racking, block-building fun to get your family's adrenaline racing, you need BUILDZI! The goal is to be the first to prope...

Imaginations soar in the pretend play world of Calico Critters. Get started or expand your collection with a family of three soft, flocked, poseabl...

Imaginations soar in the pretend play world of Calico Critters. Get started or expand your collection with this set of three soft, flocked baby rab...

The purrrrfect solo game for cat lovers is here! With a little smart thinking, clever tweens, teens, and adults can move the puzzle pieces one by o...

Let's go girls! Kids who love dress up and imaginary play will adore this 11" doll set. Dressed in a zip-up panda onesie, Melody is ready for a paj...

Let's glow! Wrap these rainbow LED lights around any bike frame and light up the night in style cruising along. A great way for tweens and teens to...

Only the sharpest tools in the box can solve this solo-play brainteaser puzzle! Clever kids and adults face off against 80 different challenges, tr...

Eeew, it's a frog! Take the gross out of these slimy creatures and reinforce STEM skills with a realistic experience of dissection without the use ...

Hook it, launch it, catch it: keep outdoor active play going past dusk with a Djubi set that has light-up rackets and balls! Whether in your backya...

Step right up for hours of safe, damage-free darts with mom-approved Doinkit Darts! A favorite in tens of thousands of households, this 16" magneti...

"Soft" doesn't even begin to describe this little cuddly friend. Everest is a 12" puppy with fluffy white fur, big brown eyes, and weighted floppy ...

Enter a land of make believe and let your cares drift away as you piece together a unique wooden puzzle! Fantasy lovers and puzzle enthusiasts will...

Discover a BFF bonding activity for birthday parties, weekend hangs, or sleepovers! Crafty tweens and teens get creative as they master 10 easy to ...

Baby's first doll is here! Gavin is a 13" plush doll with a soft, huggable form and embroidered details that are safe for infants. His outer space ...

Spring into giant fun with an oversized rainbow spring! What games will kids create using this classic toy? Try stepping it down stairs, see how fa...