9-10 years

Does your kiddo keep asking for a pet? Get them started with Aqua Pets! These adorable, collectible characters swim, float, and truly come to life!...

New from the creators of Taco Cat Goat Cheese Pizza: get ready for firework fun! It's a race against time as players scramble to launch their firew...

Let's glow! Add color and character to bike rides - especially at night - with a squishy rainbow LED horn! Simply squeeze to honk and activate a vi...

Give the gift of nostalgic arcade gameplay! This wooden retro-inspired maze is a classic game of balance and patience. Rack up the points by using ...

Imaginations soar in the pretend play world of Calico Critters. Get started or expand your collection with four soft, poseable white rabbits with b...

Fashionistas show off their style and their collectibles with this vibrant, holographic bag! Perfectly sized at 9.5" x 9" x 3", this zippered bag h...

Everyone plays at once in this easy to learn game that turns classic Connect 4 into a disc-bouncing free-4-all. It's teams red vs. yellow! Players ...

Discover a cool new word game that combines skill, luck, and speed into a clever, family-friendly game that's sure to be an instant classic! Each p...

Make memories together with music! Whether strumming away on winter days, gathered together for living room concerts, or singing together inside a ...

Need some help making quick decisions on the go? Clip this glittery keychain to your favorite bag for answers anywhere, anytime. Ask your question,...

"I like your pen!" "Thanks, I made it myself!" Level up your tween's school stationery style with DIY floaty pens! This creative craft guides kiddo...

Step right up for hours of safe, damage-free darts with mom-approved Doinkit Darts! A favorite in tens of thousands of households, this 16" magneti...

Step into the high-energy, fast-paced world of Doteki, where every game is an epic battle. Using pinball-style battle controllers to create dynamic...

Roll, win, and avoid the bin! Roll to fill the numbered spaces on the lid while avoiding sending your dice to the dreaded dumpster. This easy-to-le...

Enter the jungle and discover a replayable EXIT game that introduces young puzzle solvers to riddle-based gameplay. On this mysterious island, jung...

From calm to chaos in under 5 seconds! Might sound like your household, but we're talking about the new Exploding Kittens board game. Players race ...

Welcome to the ultimate showdown of adorableness, where you have been given the critically important (and utterly charming) mission of determining ...

Get tweens and teens moving with freestyle kick ball - cleverly designed for full-bodied fun on the go. Slide the FootzyBall clip onto your waistba...

Move over boring marble runs, there's a new kit in town! Witness physics in action with an innovative, flexible system of tracks that includes ever...

Future engineers and Star Wars fans explore physics as they build out-of-this-world marble runs. Bring action-packed space duels to life by creatin...

Encourage your young superstar's dreams of singing to sold out stadiums with the gift of this super sparkly dress. Covered in a mix of large and sm...

Make their dreams of being a princess come true with this elegant dress that makes everything more magical: birthday parties, holiday gatherings, e...

Play the classic game of LIFE in the colorful world of Sanrio - perfect entertainment for Hello Kitty fans! Join Hello Kitty and her friends on a f...

Kiddos bow-WOW their friends by learning a new craft skill: sculpting air-dry clay! HEY CLAY is a unique combination of non-sticky clay and an ente...