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When it's bath time (or POOL TIME!) for your little fishie, here's music, motion, color, and fun. Watch the spouting whales dance to 5 tunes, or pl...

You can portray a different character every day of the week! Western mustaches offer a quick and simple way to take on any personality. Adhesive ba...

Young bakers in training can cook up delicious pretend play pastries with this beautiful set! Mirroring parents' behavior, little learners add wood...

MY FIRST EXPLORERS

Babies go bananas for these monkey-shaped teethers! Each pack comes with 6 colorful HangaTangs made of textured food-grade silicone. Their hands an...

Babies learn by observing and mirroring - and always want what adults have! Well, now your baby can have their very own 9" plush purse that's safe ...

My Mom is a beautifully illustrated, stereotype-busting celebration of all the everyday things one child's disabled mum does to make her so wonderf...

Give a memorable gift that fosters creativity as children immerse themselves in pretend play makeup artistry. There are so many ways for ages 3-8 t...

From My Sweet Baby comes this best-selling baby bottle accessory set. The Magic Baby Bottles Set comes with 2 drink styles with colorful liquid tha...

Brew up some magic with this all-in-one potion-making kit! The Enchanted Elixir Potion Shop Set comes with a spell book full of fun spells, sparkli...

It's not hard to put your finger on why these nail stickers are so exciting! Sparkly glitter, special gold foil, and lots of fun themes - 12 sheets...

This beautiful 9-inch kaleidoscope toy from Neato!® brings the magic of color, shape, and light to life. The Metallic Marble Kaleidoscope is classi...

Add some whimsy to your plush collection with a fantastic folklore friend who has emerged from the depths of Loch Ness: Nebbie the Sea Monster! Wit...

Welcome to the era you're in: take a spin! Inspire little superstars to watch their wildest dreams come true while wearing this exclusive Eras Dres...

Bring the magic of the ballroom to life with the Once Upon a Princess Glass Slipper Dress. Crafted with soft blue fabric and dreamy white accents, ...

Bring fairytale dreams to life with the Once Upon a Princess Glass Slipper Dress! Inspired by timeless princess stories, this enchanting dress is p...

Awaken the magic with the Once Upon a Princess Sleeping Cutie Dress – a gown made for fairy tales and daydreams. Inspired by a timeless story of en...

Let down your hair and let the magic begin with the Once Upon a Princess Tower Dress! This enchanting gown features a rich purple bodice with charm...

Welcome to the adventures of Patches and Chance! Patches the Calico Cat loves to explore the world with his BFF Chance the Boxer (sold separately)....

The newest addition to Great Pretenders mini doll collection: Peter Cottontail the Mouse! This cuddly critter is 7” tall. This doll is made to look...

Classic items that kids will love to emulate their parents. Cell phone features 10 melodies, 10 animal sounds and flashing lights. Key ring feature...

Piglet - Holztiger. For many years now, the HOLZTIGER figures have stood for play value and very high quality "Made in Europe". They are individual...

Our new Great Pretenders' dazzling Pink Sequins Forest Fairy Tunics are a radiant and enchanting outfit that will make your little one shine like a...

Make every day ice cream day with an on-the-go pretend play food set that fits in cup holders! Early learners have a blast building mix and match i...