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HALFTOYS are beautifully designed educational toys that combine imaginative play with hands-on discovery. Each toy splits open to reveal a 3D puzzl...

Make memories together with music! Whether strumming away on winter days, gathered together for living room concerts, or singing together inside a ...

Vibrant colors and a giant mess-free sponge tip make them perfect for blending and layering. Plus, they smell positively yummy! Six scents: blueber...

Discover a magical mix of dragons with the Dragon Variety Standard collection! Each dragon features unique colors, textures, and fantasy-inspired d...

Ear Stickers - Fairy add a touch of magical sparkle and whimsical fun to any look! Featuring adorable fairy-inspired designs, these playful ear sti...

Host a classic pretend tea party with this Fancy Tin Tea Set. Designed for screen-free imaginative play, this charming 15-piece tea set includes ev...

Harry Potter's beloved owl Hedwig comes to life in this beautiful, feather-soft hand puppet. With a 21" wingspan and fully rotating head, she is id...

Bring the magic of winter indoors with Fuwa Fuwa Instant Snow Powder! Simply add water and watch as this amazing powder transforms into soft, fluff...

Blast off into out-of-this-world adventures with the Galaxy Invader Jacket! Designed for kids who love imaginative play, space exploration, and dre...

The Galaxy rainbow unicorn mare gracefully bows her head with her soft pink nostrils. She watches her Galaxy rainbow unicorn foal play with a gentl...

The Galaxy rainbow unicorn stallion is a majestic appearance. The fur is deep blue. On the flank and back, it shimmers like the starry sky at night...

Playtime gets a frosty twist with our new Winter Light-Up Cubes! This limited-edition set turns bath time and sensory play into a glowing wonderlan...

A child's sense of self flourishes with role-playing. This little uniform of whimsy is quality all the way, with a lined cape, stuffed detailing an...

Giddy up and let the adventures begin with Blossom the Groovy Horse, a soft and playful horse companion made for Groovy Girls dolls. Blossom comes ...

Kick back and relax with the Groovy Girls Boppin’ Beanbag Chair, a cozy doll accessory made for lounging, reading, and imaginative play. This multi...

Take a seat and relax with the Groovy Girls Butterfly Lounger, a cute butterfly-style doll chair made for lounging, storytelling, and imaginative p...

Add frills, fun, and classic denim style to doll dress-up with the Groovy Girls Darling in Denim Outfit. This adorable 2-piece doll outfit includes...

Add cheerful floral style to doll dress-up with the Groovy Girls Fields of Flowers Outfit. This sweet one-piece corduroy dress features embroidered...

Add playful charm to doll dress-up with the Groovy Girls Giggles in Gingham Outfit, a fun one-piece overall outfit made for fashion play, storytell...

Add bold throwback style to doll dress-up with the Groovy Girls Goin’ Groovy Outfit, a fun 3-piece doll clothing set full of vintage flair. This pl...

Make school-day style extra fun with the Groovy Girls Honor Roll Ready Outfit, a fashionable doll clothing set designed for classroom stories, dres...

Add sweet style to doll dress-up with the Groovy Girls Pink Petals Outfit, a fun one-piece dress featuring printed pink stripes and cheerful floral...

Bring beach-day style to doll dress-up with the Groovy Girls Tropicool Times Outfit, a bright and breezy 4-piece doll clothing set made for sunny a...

Meet Groovy Girls Daisy, a soft and sunny doll with a warm heart, garden-loving spirit, and a love for nature. Dressed in floral overalls and trust...