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Baby Veggie Play Assortment features adorable plush and pretend-play vegetables designed especially for little hands. Soft, colorful, and fun to ex...

Meet Bitzee Doghouse — the interactive digital puppy world full of surprises, games, and adorable pets to collect and care for. Care for...

Host a Bluey bubble dance party! Press and hold the button on this adorable no-spill Bluey wand to make the magic happen: it lights up and plays th...

Bounce back into extra fun with Waboba's Moon Ball on a Leash!  The elastic leash allows for endless games of catch and toss, while the unique desi...

Kawaii Clear Slime DIY Slime brings adorable sensory fun to creative playtime! This crystal-clear slime is perfect for stretching, squishing, and c...

Help the doggie find his bones: Oh no! Your doggie has lost all his bones. Help him find them and bring them back to his dog house. Be the first to...

Squeeze, stretch, relax! This viral new line of soft, scented Peachybbies slimes melts stress for kids and grown-ups... and it's made in the USA! E...

Get creative with the Doctor Squish Putty Buddies Assortment! Each 1.76 oz tin includes colorful putty and accessories to make your own fun squishy...

Finally, the 2025 6-7 meme (it's meaningless and that's the point, we guess?) is now in slime form! This soft icee texture slime features surprise ...

The perfect way to top off your Slimey creations! Our charm bags come packed with a fun mix of charms & sprinkles to give you everything you ne...

Fuwa Fuwa Instant Snow Powder transforms water into fluffy, realistic snow in seconds for magical sensory fun and creative play! Perfect for scienc...

Playtime gets a frosty twist with our new Winter Light-Up Cubes! This limited-edition set turns bath time and sensory play into a glowing wonderlan...

Let’s dive into a world of fun with Bluey and her friends — creative Bingo, sporty Lucky, inventive Snickers, stylish Coco, and resourceful Rusty! ...

Sculpt like a pro and chill out with clay creativity! Artistic kiddos gain confidence, build fine motor skills, and sculpt silly frozen-treat frien...

Holiday Taba-Licious is a festive sensory fidget toy packed with squishy, stretchy fun and seasonal charm! Perfect for holiday gifts, stocking stuf...

Give your projects a real "clay-ver" boost with our signature H\hot pink air dry clay! Whether you're crafting, making slime, or just showing o...

An educational playroom classic reimagined in soft silicone! Babies and toddlers discover shapes and develop fine motor skills as they sort each pi...

Kawaii Large 16 x 24 Splat Mat helps keep messes under control during arts, crafts, mealtime, and sensory play. Featuring adorable kawaii-inspired ...

The Luminous Octopus is a glowing deep-sea friend made for sensory fun and imaginative play. With its soft texture, vibrant colors, and light-up ef...

Dive into magical underwater fun with Magic Grow Mermaid Capsules! Simply place the capsules in water and watch colorful mermaids magically grow an...

Drop the magical capsules into water and watch adorable unicorns magically grow and expand before your eyes! Magic Grow Unicorn Capsules bring surp...

Magical bubble-potion fun for everyone! Craft-tastic’s Magical Bath Bubble Potions turns any bath into an enchanting experience! Use the bubble mak...

Magnatab Uppercase - Multicolor is a fun magnetic tracing board designed to help kids learn uppercase letters through hands-on sensory play. Using ...

Let’s learn our numbers! With easy-to-follow arrows, playful colors, and multi-sensory engagement, The Original Magnatab makes learning a fun and s...