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Bababoo the loyal lion is a whimsical plush friend who loves cuddles. He comes with a fabric picture book that tells his story and ignites imaginat...

This super squishy pastel cupcake is so cute we can't decide if we want to eat it up or just squeeze it really hard! All 9" of Madame Cupcake is bu...

This super squishy avocado is so cute we can't decide if we want to eat it up or just squeeze it really hard! All 12" of Birthday Avocado is bursti...

Introduce babies to the delights of music making! Each of these 5 colorful instruments is easy for little hands to grip. The bright colors and fun ...

Babies learn by observing and mirroring - and always want what adults have! Well, now your baby can have their very own 9" plush purse that's safe ...

Pippa the fairy bunny is a whimsical plush friend who loves cuddles. She comes with a fabric picture book that tells her story and ignites imaginat...

Bring musical entertainment to tummy time! These adorable drum-shaped sensory toys have bright colors that encourage babies to lift their heads and...

Roll into wonder with a new sensory toy that has fascinating movement for babies! Roll it, and colorful pegs move in and out while the cylinder tra...

Give the gift of sensory play in a whole new way! Just add water to this jar to activate the light, and tap the jar to change the light colors! We ...

Infants ages 6 months and up love this soft, durable sensory toy that opens up a new world of tactile exploration! It looks like a greenhouse and w...

Step into a world of sensory wonder with a nature-themed mat that helps babies grow as they play! Fill this 20" x 30" leaf-shaped mat with water an...

25 years ago, two moms discovered their babies loved to rub one tag on their blanket. With a little crafting and lots of entrepreneurial energy, th...

25 years ago, two moms discovered their babies loved to rub one tag on their blanket. With a little crafting and lots of entrepreneurial energy, th...

This beautiful story by M.H. Clark takes readers on a journey around the world. With gorgeous illustrations by Isabelle Arsenault, it observes plan...