Creative Play!

Clip and create styles for every type of hair! Using the included 100 bead clips with butterfly, gem, and flower accents, young fashionistas can cr...

Indulge in luxury with Taylor's Bestie Bracelets! These intricately crafted bracelets feature radiant gold beads that effortlessly complement any s...

Make their dreams of being a princess come true with this elegant dress that makes everything more magical: birthday parties, holiday gatherings, e...

Make their dreams of being a fairy come true with this whimsical dress up set that makes everything more magical: dancing, birthday parties, Hallow...

Our new Great Pretenders' dazzling Pink Sequins Forest Fairy Tunics are a radiant and enchanting outfit that will make your little one shine like a...

Four pairs of play shoes in one stylish set! These high-quality dress-up shoes are made to fit comfortably, look great, and last for years. With fo...

This Butterfly Dress, Wings & Wand set can transform any child into a beautiful butterfly instantaneously, no work required! A ruched satin top...

Jasmine's magical adventures begin with this gorgeous, premium quality 3-piece pant set in vibrant turquoise tones and contrasted with fancy golden...

Make cool shrink plastic jewelry and bag charms with 90 precut pieces, markers, jewelry findings and chains. Just color, bake and shrink! Shapes ar...

Dazzling, delightful, bold: a sequined statement piece designed to spark joy and encourage creative expression through fashion. Perfect for kids wh...

Discover a dragon mask that's head and smodlers above the rest! Fire up imaginary play in fantastic worlds of wonder by adding this beautifully des...

Bold pink gems pair with soft and elegant pearls in The Coco 4-piece jewelry set. This beautiful boxed-set includes dangly clip-on earrings, a hear...

New from Aquabeads - Aqua Nails! No glue, just water! Aquabeads first ever complete set of DIY nail art! Includes 60 nails in 5 sizes and a variety...

The Shrink Magic Candy Shop is where treats are made to wear, and the magic is in the shrink! Select, slide, and shrink the wrappers to create thes...

Sword play comes as naturally to children as kicking a ball. Throughout history children have wielded swords in imaginary battles and fought off ma...

Add a dash of magic to your day with Great Pretender's Amazing Alicorn Bag Charm! This sparkling charm features a whimsical alicorn with glittery w...

Fire up imaginary play in fantastic worlds of wonder by adding these beautifully designed dragon wings to your child's dress-up collection. They're...

Save the day and be your own superhero with this amazing cape-tutu set with a matching mask. The lighting bright red tutu featuring a silver star p...

Melissa & Doug Sticker WOW!™ is a whole new way to play with stickers! Let the adorable, collectible PAW Patrol pup Marshall stamp, stamp, stam...

Aquabeads is the Original Water-Activated Bead Craft Kit! Since 2004, children throughout the world have created millions of Aquabeads designs. Wit...

Introducing The Eras Dress – a celestial masterpiece for your little star! This enchanting lilac dress is a nod to Taylor Swift's iconic eras, capt...

Dive into a world of underwater enchantment with our Misty Mermaid Dress! This mesmerizing ensemble is crafted to turn every little one into a sea ...