Creative Play!

Clip and create styles for every type of hair! Using the included 100 bead clips with butterfly, gem, and flower accents, young fashionistas can cr...

Make their dreams of being a fairy come true with this whimsical dress up set that makes everything more magical: dancing, birthday parties, Hallow...

Four pairs of play shoes in one stylish set! These high-quality dress-up shoes are made to fit comfortably, look great, and last for years. With fo...

Jasmine's magical adventures begin with this gorgeous, premium quality 3-piece pant set in vibrant turquoise tones and contrasted with fancy golden...

This Butterfly Dress, Wings & Wand set can transform any child into a beautiful butterfly instantaneously, no work required! A ruched satin top...

Make their dreams of being a princess come true with this elegant dress that makes everything more magical: birthday parties, holiday gatherings, e...

Our new Great Pretenders' dazzling Pink Sequins Forest Fairy Tunics are a radiant and enchanting outfit that will make your little one shine like a...

Dive into a world of underwater enchantment with our Misty Mermaid Dress! This mesmerizing ensemble is crafted to turn every little one into a sea ...

Dazzling, delightful, bold: a sequined statement piece designed to spark joy and encourage creative expression through fashion. Perfect for kids wh...

Mermaid Glimmer Skirt with Tiara is a magnificent 2-pc Set! The gorgeous mermaid skirt has extra fabric gathering and a wide elastic on the backsid...

Discover a dragon mask that's head and smodlers above the rest! Fire up imaginary play in fantastic worlds of wonder by adding this beautifully des...

Abby & Emma is a creative magnetic dress-up play set that lets kids mix and match outfits, accessories, and styles for endless imaginative fun....

New from Aquabeads - Aqua Nails! No glue, just water! Aquabeads first ever complete set of DIY nail art! Includes 60 nails in 5 sizes and a variety...

Make cool shrink plastic jewelry and bag charms with 90 precut pieces, markers, jewelry findings and chains. Just color, bake and shrink! Shapes ar...

Fire up imaginary play in fantastic worlds of wonder by adding these beautifully designed dragon wings to your child's dress-up collection. They're...

Get ready for your next party with this fun headband! With the words “Happy Birthday” in large multi-colored lettering, this headband is sure to br...

Melissa & Doug Sticker WOW!™ is a whole new way to play with stickers! Let the adorable, collectible PAW Patrol pup Marshall stamp, stamp, stam...

Aquabeads is the Original Water-Activated Bead Craft Kit! Since 2004, children throughout the world have created millions of Aquabeads designs. Wit...

Welcome to our kingdom, where we value courage, honor, and hope. Inspire imaginative adventures in medieval lands with a sturdy EVA foam shield and...

Sword play comes as naturally to children as kicking a ball. Throughout history children have wielded swords in imaginary battles and fought off ma...

Add a dash of magic to your day with Great Pretender's Amazing Alicorn Bag Charm! This sparkling charm features a whimsical alicorn with glittery w...

Great Pretenders' Lilac Sequins Forest Fairy tunic is a dream come true for little ones who love all things magical and sparkly! These tunics fit o...

Save the day and be your own superhero with this amazing cape-tutu set with a matching mask. The lighting bright red tutu featuring a silver star p...