Discountable items

What can make a unicorn even more magical? A dash of glitter! This pocket-sized delight features a full-color drawing of a lovable unicorn — comple...

Melissa & Doug Sticker WOW!™ is a whole new way to play with stickers! Let the adorable, collectible PAW Patrol pup Marshall stamp, stamp, stam...

Birthdays are the best days and this birthday charm is the icing on the cake! Add this charm to any CHARM IT! bracelet or necklace and customize he...

Enjoy springtime with this Dragonfly Dreams Sassy Sak with Bichon Dog!  This dragonfly themed bag is a whimsical and playful accessory that sparks...

Make getting dressed more fun with a magnetic wooden puzzle for young learners! Kids love to express themselves through clothes, and this beautiful...

Fire up imaginary play in fantastic worlds of wonder by adding these beautifully designed dragon wings to your child's dress-up collection. They're...

Make every gift sparkle with the CHARM IT! Signature Gift Pouch! Designed to create an unforgettable gifting experience, this adorable pouch is the...

Dazzling, delightful, bold: a sequined statement piece designed to spark joy and encourage creative expression through fashion. Perfect for kids wh...

Dazzling, delightful, bold: a sequined statement piece designed to spark joy and encourage creative expression through fashion. Perfect for kids wh...

Unleash your child's inner superhero with our Super-Duper Tutu, Cape & Mask set in mesmerizing Metallic Pink & Light Blue! This ensemble is...

Welcome to our kingdom, where we value courage, honor, and hope. Inspire imaginative adventures in medieval lands with a sturdy EVA foam shield and...

Explore the magical world of the fairy forest with this Fairy Friends Sassy Sak with Fawn!  This pink fairy-themed purse is a magical accessory th...

A child's sense of self flourishes with role-playing. This little uniform of whimsy is quality all the way, with a lined cape, stuffed detailing an...

Does she dance like no one is watching? This Gold Glitter Dance Heart is calling her name! Add this charm to any CHARM IT! bracelet or necklace and...

The signature CHARM IT! gold chain necklace in a choker!  Perfect for layering or capturing a shorter look to show off charms! Add charms to this n...

Dive into a world of underwater enchantment with our Misty Mermaid Dress! This mesmerizing ensemble is crafted to turn every little one into a sea ...

Great Pretender’s Boutique collection boasts a meticulously curated selection of necklaces, bracelets, headbands and hair accessories

SPOOKY TREAT LIP BALM

The Emerald the Dragon Cape is not just any ordinary cape; it is a gateway to a world of imagination and creativity for your child. With its vibran...

Get ready for your next party with this fun headband! With the words “Happy Birthday” in large multi-colored lettering, this headband is sure to br...

Personalize the perfect gift that tells their story with a CHARM IT! September Birthstone Charm!Add this charm to any CHARM IT! bracelet or necklac...

New from Aquabeads - Aqua Nails! No glue, just water! Aquabeads first ever complete set of DIY nail art! Includes 40 nails in cool tones including ...

She'll flutter on with this gold, glitter, and pastel butterfly must-have!Add this charm to any CHARM IT! bracelet or necklace and customize her co...

Great Pretenders' Lilac Sequins Forest Fairy tunic is a dream come true for little ones who love all things magical and sparkly! These tunics fit o...