Everything but LEGO

Dazzling, delightful, bold: a sequined statement piece designed to spark joy and encourage creative expression through fashion. Perfect for kids wh...

Classic glamour gets a modern twist with The Marilyn 4 Piece set. This bold and beautiful boxed-set includes pink & silver clip-on earrings, a ...

Great Pretender’s Boutique collection boasts a meticulously curated selection of necklaces, bracelets, headbands and hair accessories

A child's sense of self flourishes with role-playing. This little uniform of whimsy is quality all the way, with a lined cape, stuffed detailing an...

Make getting dressed more fun with a magnetic wooden puzzle for young learners! Kids love to express themselves through clothes, and this beautiful...

Help tweens hop on the TikTok trend of gorgeous curls without any heat or hair damage! They can easily set the heatless curler using the included s...

Unleash your child's inner superhero with our Super-Duper Tutu, Cape & Mask set in mesmerizing Metallic Pink & Light Blue! This ensemble is...

Dazzling, delightful, bold: a sequined statement piece designed to spark joy and encourage creative expression through fashion. Perfect for kids wh...

Every night is Grammy night with this glam star microphone! Add this charm to any CHARM IT! bracelet or necklace and customize her collection!

Melissa & Doug Sticker WOW!™ is a whole new way to play with stickers! Let the adorable, collectible PAW Patrol pup Marshall stamp, stamp, stam...

Dazzling, delightful, bold: a sequined statement piece designed to spark joy and encourage creative expression through fashion. Perfect for kids wh...

Get ready for your next party with this fun headband! With the words “Happy Birthday” in large multi-colored lettering, this headband is sure to br...

Enjoy springtime with this Dragonfly Dreams Sassy Sak with Bichon Dog!  This dragonfly themed bag is a whimsical and playful accessory that sparks...

Introducing The Eras Dress – a celestial masterpiece for your little star! This enchanting lilac dress is a nod to Taylor Swift's iconic eras, capt...

Does she dance like no one is watching? This Gold Glitter Dance Heart is calling her name! Add this charm to any CHARM IT! bracelet or necklace and...

Great Pretenders' Lilac Sequins Forest Fairy tunic is a dream come true for little ones who love all things magical and sparkly! These tunics fit o...

Dive into a world of underwater enchantment with our Misty Mermaid Dress! This mesmerizing ensemble is crafted to turn every little one into a sea ...

Personalize the perfect gift that tells their story with a CHARM IT! September Birthstone Charm!Add this charm to any CHARM IT! bracelet or necklac...

Personalize the perfect gift that tells their story with a CHARM IT! June Birthstone Charm!Add this charm to any CHARM IT! bracelet or necklace and...

Introducing The Eras Dress – a celestial masterpiece for your little star! This enchanting lilac dress is a nod to Taylor Swift's iconic eras, capt...

Mermaid Glimmer Skirt with Tiara is a magnificent 2-pc Set! The gorgeous mermaid skirt has extra fabric gathering and a wide elastic on the backsid...

Save the day and be your own superhero with this amazing cape-tutu set with a matching mask. The lighting bright red tutu featuring a silver star p...

Welcome to our kingdom, where we value courage, honor, and hope. Inspire imaginative adventures in medieval lands with a sturdy EVA foam shield and...

Explore the magical world of the fairy forest with this Fairy Friends Sassy Sak with Fawn!  This pink fairy-themed purse is a magical accessory th...