Spring Catalog 2026

Mom invention alert! Earth Grown KidDough is a long-lasting super silky dough that's made with non-toxic food-grade ingredients. It's taste-safe fo...

Imaginations soar in the pretend play world of Calico Critters. Get started or expand your collection with four soft, poseable gray and white rabbi...

Imaginations soar in the pretend play world of Calico Critters. Get started or expand your collection with a brand new set of two soft, poseable so...

Add these colorful pull-open eggs to your Easter egg hunt this year: mystery turtle fidgets are hiding inside! The whimsical turtles are wiggly 3D-...

Is it really springtime until you've blown bubbles?! We don't think so! This cleverly designed mini blaster is ready for fun: just dip it in the tr...

Young Bluey fans build fine motor skills while using a realistic working drill to take apart and reassemble her car! The 13 big, chunky pieces are ...

Encourage young artists' creativity with this gorgeous set of 12 jewel-tone colorbrushes (one end watercolor pencil; other end brush). Draw beautif...

You're gonna need both hands for this zensational new fidget from NeeDoh! We're obsessed with this dough-filled, supersized groovy glob. The stimul...

Grab this box of 4 Teenie Color Change NeeDoh to relieve stress, practice mindfulness, and improve focus during your next Zoom meeting... or any ti...

Introducing the hottest new Japanese trend: Gacha Pouches! Each keychain trinket pouch contains 2 different sugar squishies with slow-rise gel fill...

Spring is popping up all over, and so are these happy little hens! Delight toddlers with a new type of wooden puzzle that teaches cause and effect ...

Is it butter? Nope, it’s way better! If you need a cute and quirky gift, grab Squishy Butter - it's the ultimate slow-rise stress toy that’ll melt ...

Sculpt like a pro and enter Bluey's world! Creative kiddos gain confidence, build fine motor skills, and sculpt their favorite Bluey scenes using t...

Introducing a fun new sensory activity for toddlers that builds fine motor skills and teaches cause and effect! Flip, crank, and stir to get the ba...

Load up hours of imaginative adventures with this double-decker car transporter! A chunky design with intuitive buttons makes it easy for toddlers ...

If your preschooler is obsessed with farm animals and barnyard life, introduce them to this beautifully illustrated memory and matching game. Kids ...

Help kids express their emotions and and jot down secrets with whimsical little locking journals! Creative kiddos are inspired to draw, doodle, and...

Oui oui, bonjour and welcome to Paris! We love the vintage aesthetic of these wooden animal paper dolls. Creative kiddos spend hours dressing the c...

Can adults wear purses that are meant for children? When you see this gorgeous butterfly bag in person, you might want to! The front is a layered w...

Turn dress up play (or everyday errands) into magical memory-making adventures! Your little dreamer will be pretty in pink as she dances and twirls...

Little divas strut, sparkle, and shine in these sweet pink high heels, the ultimate shoes for every fashionista! Crafted from a light pink, see-thr...

You won't believe it's not butter...cream! Satisfy the sensory needs of slime connoisseurs with this brand new teal putty from Crazy Aaron's. Bette...

Beep, beep, beep! Put on your hard hat and enter an imagination-powered world of construction! Kids who love machinery enjoy hours of pretend play ...

Brighten any basket with the cutest, softest plush bunny! Babette is a cuddly 9.5" floppy-eared bunny with warm tan fur and a fluffy tail. For extr...