0-1 years

Simon says: clap your claws!Simon Scorpion might have a sting, but he only uses it to carry his hat! This affable pal has mottles and bobbles in so...

Slither Snake is looking mighty proud, and you would be too, with that ssssensational tail! He's a smiley snake with so much texture, from those so...

Wherever you roam, take everything you need in the Smudge Bear Backpack! This honey cub has soft, squashy paws that cling to sturdy adjustable stra...

A gorgeous gift to welcome any newborn in style. The Smudge Elephant Blankie is dreamy soft in a rich, warm grey fur. Jellycat's floppy-eared eleph...

As soft and calming as a scoop of oatmeal, it's the Smudge Rabbit Bag Charm! This lop-eared bunny has soothing beige fur, a pompom tail and a gentl...

Snow Dragon Bag Charm is super soft in white fur. With glittery wings, spines and tail dart, this dragon has a metallic clasp to tag along on mythi...

Take Snowman Timmy Turtle on any frosty walk this festive season. This sulky turtle has a knitted red bobble hat, silver stitch buttons and a tarta...

Stay slinky with Syd!Splodgy and splendid, Syd Salamander is bold, bright and ready to wriggle! With tussled fur in pumpkin orange, mottled with in...

The Playful Polar Bears are three good friends full of roly-poly fun. But their antics are too rowdy for some – how do they find the right place to...

Theo Turkey may have plumage, but this turkey's taking no chances. He's knitted himself a bold teal hat, ready for the winter! Theo has over-sized ...

The Timmy Turtle Bag Charm is the perfect ally when everyone's just too perky. Jellycat's grumpy turtle has a beige tummy, embroidered pout, and gr...

Toastie Vivacious Eggplant is looking very snuggly indeed, in soft, stretchy purple fur, with a green leaf on top. Wearing fluffy berry earmuffs wi...

Truffles Sheep is super soft in textured cream fur. With beige muzzle, trotters and ears, this sheep can sit up or lie flat for perfect cuddles eve...

Sometimes vegetables bite back! Vivacious Eggplant Vampire is a stretchy purple spook with a black-and-red collared cape, tied with a cord. With a ...

Vivacious Vegetable Bok Choy is a sturdy scamp in stretchy fur! Chunky, cheery and huggably hearty, with a mighty crown of stitchy leaves, this veg...

Cordy, colourful, cute and kooky, that's Vivacious Vegetable Carrot! Gorgeously textured and squeezably soft, this bright orange buddy has a punky ...

Vivacious Vegetable Egg Plant just arrived in a very special veg box! Stretchy-soft in blush plum fur, with a sweet friendly smile and a green stal...

When Vivien Reindeer trots in, it's clear who runs the sleigh! With chic almond fur, long stitch lashes, praline antlers and sparkling mocha hooves...

Giving royal blue waves!Wavelly Whale Blue is a mighty marine mate! Splendidly squidgy in deep navy fur, with a cloudy-soft head, cream tum and fuz...

Willow Hedgehog is a snuffly truffle with a praline tummy and waggly legs. Snuggly, not spiky, with velvety spines, a heart-shaped face and a sweet...

Look who's popped up to say hallo! It's squiggly superstar Winston Worm! With big bobble eyes, a silly smile, a tufty hairdo and fiery fur, Winston...

Dive into the snow and see who's there with Winter Tails Activity Book! This gorgeous touch-and-feel cloth book is perfect for bedtime or buggy-tim...

Sitting up to say hello, it's cheery, chatty Wriggidig Bug! Squiggly and smiley, this snuggly bug has quite the quirky quilted tummy! With diddy le...

Yummy Penguin is one excited chick, ready to take that first waddle! Beautifully tousled in blue-grey fur, with a heart-shaped cream face and littl...