9-10 years

Go ahead - bake their day and roll out the red carpet for this suuuuper squishy Red Velvet cupcake. The thick white frosting swirl sits atop a soft...

It's easy to be entranced by the allure of the ocean while imagining Stella the Stingray stuffed animal moving through the water with grace and bea...

Wawa is a magical frog prince who can transform into many things! He's on a journey to discover who he wants to be. Looks like Wawa stopped for a s...

Stay slinky with Syd!Splodgy and splendid, Syd Salamander is bold, bright and ready to wriggle! With tussled fur in pumpkin orange, mottled with in...

Theo Turkey may have plumage, but this turkey's taking no chances. He's knitted himself a bold teal hat, ready for the winter! Theo has over-sized ...

Toastie Vivacious Eggplant is looking very snuggly indeed, in soft, stretchy purple fur, with a green leaf on top. Wearing fluffy berry earmuffs wi...

Truffles Sheep is super soft in textured cream fur. With beige muzzle, trotters and ears, this sheep can sit up or lie flat for perfect cuddles eve...

With wobbly eyes, a tiny embroidered smile, a slight blush in its cheeks, and an ap-peeling banana peel body, this soothingly soft slug will slime ...

Sometimes vegetables bite back! Vivacious Eggplant Vampire is a stretchy purple spook with a black-and-red collared cape, tied with a cord. With a ...

When Vivien Reindeer trots in, it's clear who runs the sleigh! With chic almond fur, long stitch lashes, praline antlers and sparkling mocha hooves...

Giving royal blue waves!Wavelly Whale Blue is a mighty marine mate! Splendidly squidgy in deep navy fur, with a cloudy-soft head, cream tum and fuz...

Wawa is a magical frog prince who can transform into many things! He's on a journey to discover who he wants to be. Right now he's just ribbitingly...

Baby's first doll is here! Willa is a 13" plush doll with a soft, huggable form and embroidered details that are safe for infants. Her lavender col...

Meow! This sweet 6" kitty is so soft and cuddly, your little one won't want to put it down! With white coat and paws, sculpted pink nose and warm, ...

Look who's popped up to say hallo! It's squiggly superstar Winston Worm! With big bobble eyes, a silly smile, a tufty hairdo and fiery fur, Winston...

Double double, toil and trouble, we want a spooky plush to cuddle! Enter Witchy Brew Mooshake! Sitting at an impressive 11" tall, this kawaii-inspi...

What's more fun than a finger puppet show? Having one with these three plush forest pals and their fungi-tastic home. The adorable 4-inch tall brow...

Unzip a sweet surprise with this strawberry-scented plush! The 10x16x4 inch soft fleece bag looks like a candy package, featuring detailed illustra...

Yummy Penguin is one excited chick, ready to take that first waddle! Beautifully tousled in blue-grey fur, with a heart-shaped cream face and littl...