9-10 years

Introduce kids to the action-packed LEGO Star War universe and encourage them to become Rebel heroes in their own epic stories! This 195-piece set ...

Bye bye Lite Brite pegs, hello Lite Brite touch buttons! This nostalgic classic toy got a makeover, and we love the brand new way to play with ligh...

Join a world of community and imaginative play with the Littlest Pet Shop! Unwrap the excitement and experience the joy of unboxing and discovering...

Discover a mesmerizing blend of creativity and technology! Rotate the sand art circle to create flowing valleys, mountains, and dunes. Lit by the L...

When you need answers fast, you can rely on magic fortune friends! These fist-sized plush bears in hot cocoa cups have a gel stuffing that creates ...

Help shy kiddos build confidence and public speaking skills through the power of magic! Perfect for budding magicians, this set includes 150 impres...

Invite kids into a super-sized world of construction fun! Kiddos build soaring structures from extra large magnetic tiles using the working dump tr...

Imagination rules in the Magna-tiles kingdom! Creative kiddos explore fairy tale adventures as they click together sparkly magnetic tiles to build ...

Make the memories of baking holiday cookies together last forever by crafting air-dry clay cookie ornaments! This kit includes everything your fami...

Tweens and teens express themselves and customize their room decor by building their own LAVA lamp! Whatever their vibe, this 13.5" lamp has unlimi...

They see me rollin'... into active outdoor play! This safe, stable maxi deluxe scooter has motion-activated LED wheels for a super stylish ride. El...

A Pterodactyl with a T-Rex head? Half a Stegosaurus with Brontosaurus legs? Encourage playful experimentation with mix-and-match micro dinos that c...

A tiger with a zebra head a lion feet? Half a hippo on giraffe legs with a crocodile head? Encourage playful experimentation with mix-and-match mic...

Bake their day with this suuuuper squishy whimsical plush. Is it a cat? A loaf of bread? There's no way to know for sure! Fluffy brown fur wraps ar...

Why do pigeons get a bad rap? They're super smart and beautiful and just trying to navigate the world like anyone else. Yes, they eat garbage off t...

Super squishy sushi roll - say that 10 times fast! This 8" Squishable is so cute we can't decide if we want to eat it up or just squeeze it really ...

Ready, aim, launch classic slingshot fun! This vintage race car inspired wooden slingshot is revved up and ready for action. Load the soft foam bal...

Let the card-grabbing, wildlife-matching mayhem begin! One of our favorite card games got wilder, just in time for the holidays. Everyone plays at ...

Grow your own tranquil oasis! A thoughtful gift for nature-loving kids and kidults, everything's included to assemble and care for a DIY moss terra...

If you're raising a future James Bond, your young secret agent needs the high-tech help of Watchie-Talkies. Spies strap one wearable walkie talkie ...

Help outdoor play reach new heights - maybe even the exosphere?! - with this 100% kid-powered Stomp Rocket. Kids have a blast (pun intended) as the...

Make memories together with music! Whether strumming away on winter days, gathered together for living room concerts, or singing together inside a ...

Feed your need for squish! Grab this cleverly packaged box of 6 NeeDoh Dohnut Holes to relieve stress, practice mindfulness, and get your chill on ...

Chill out with a fidget toy that's even cool to the touch for a true sensory delight! This squishy dream drop comes in an assortment of vivid color...